Feeding the 5000
On December 16th 2009 in Trafalgar Square, over 5000 people were fed a hot lunch made from fresh but cosmetically imperfect vegetables and fruit that would otherwise have been wasted. Hugh Fearnley-Whittingstall remarked, “I think it’s a brilliant way of highlighting the problem of food waste and it’s a massive problem. I hope government and big business including the supermarkets will take it as a rallying cry to do their bit to help.”
Following on from this the same team have started making ‘A Taste of Freedom’, a product somewhere between ice-cream and sorbet, made from fruit that would otherwise have gone to waste.
Formally launching at The Real Food Festival at Earls’ Court, May 7th-10th 2010, Freedom will be working with the charity School Food Matters to provide healthy frozen desserts and interactive food-related games for the hundreds of school children attending the event for free.
Freedom co-founder Tristram Stuart in his book Waste : Uncovering the Global Food Scandal (Penguin, 2009) says “Eighty percent of school children are not eating enough fruit and vegetables and 4 million people in the UK suffer from food poverty yet 20 million tonnes of food is wasted here each year, with fruit and vegetables among the most frequently wasted foods.”
Freedom will target schools, particularly in low-income areas where nutritional deficiencies have proven to be most pronounced. Each school will be offered a complete educational, interactive experience encompassing food waste, healthy eating and sustainability issues and tying in closely with the national curriculum.